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Aggressive marketing beginning in 2001 has helped ECLIPSE steadily increase sales in Australia. In April of 2006, ECLIPSE introduced AVN navigation products to meet Australia’s growing demand for navigation equipment. In October 2007, ECLIPSE will release in Australia the long-awaited AVN2210p featuring detachable navigation. |
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Sales Activities
ECLIPSE is also refining its sales strategy for Australia by supporting a network of 70 specialty stores throughout the country, with Melbourne serving as the network’s hub. Branded business and trade business efforts are also developing smoothly, thanks to a team of six energetic professionals:
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Dawie Aker — Sales Manager/Sales Supervisor
Damien Jaffe — Sales/Marketing/PR/Advertising
David Veteha — Sales/Event Support/Distribution Support
Rozzini Hermosa — Supply Control/Customer Service/Internet support/PR/Advertising
Assistant
Courtney Squires — AVN Sales/Installation/Inquiry Support/Branded Business/Car Dealer Sales
Hidekazu Yoshida — Sales Co-ordinator
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The Sales Staff of Damien Jaffe and David Veteha communicate on a daily basis with a network of over 70 ECLIPSE dealers throughout Australia. They visit stores roughly regularly, consulting on sales support, product education, and event planning. They also correspond with the stores on a daily basis, answering dealer inquiries on a wide range of subjects ranging from store management to PR, advertising, and marketing. By building strong relationships with retailers, the Sales Staff help ensure that the ECLIPSE brand continues to improve both in terms of public awareness and overall sales. |
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AVN
The team works hard on several fronts to enhance AVN sales in Australia. Inquires regarding navigation specifications and installations are quickly and comprehensively answered. ECLIPSE’s branded business is constantly promoted, new sales channels are continually explored. |
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Public Relations
The Sales Staff are also involved in a wide range of public relations efforts, including event planning, all of which must be carefully coordinated throughout all areas of the country.
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Advertising placed in a wide variety of media, including TV, Internet, magazines, and newspapers
Exhibitions at major events such as auto and motor shows
Helping plan events sponsored by local dealers
Providing support for demo cars
Providing support for brochures and other marketing materials
Sponsoring local radio broadcasts
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The Sales Staff also co-operate closely with specialty stores to make sure that product demonstrations and other public relations efforts run smoothly for maximum effectiveness.
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AVN2210p launch activities
To pave the way for expanded sales of the ECLIPSE AVN2210p the Sales Staff also conduct product launches in a variety of locations including Melbourne, Sydney, Brisbane and Perth. |
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Communication is the key
Invited to these product launches are not only dealer-owners but also sales personnel and installation staff. All are instrumental to ensuring complete customer satisfaction. By emphasising the importance of communication, the Sales Staff help promote a full understanding of the AVN2210p product.
It’s essential that dealers fully understand all user benefits made possible by AVN2210p so that these benefits can be highlighted during the sales process. In this regard, the Sales Staff is in complete alignment with the philosophy, direction and strategies of the ECLIPSE brand. Only through a close and trusting relationship with dealers can the ECLIPSE brand continue to penetrate the Australian market. |