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| In terms of media coverage, signage, and overall “buzz,” ECLIPSE had its best-ever CES. The co-branded AVN2210p stole the show, not only in our booth but also in the ‘TomTom Booth’ located in the North Hall. The powerful ECLIPSE and TomTom brands attracted the kind of mainstream U.S. press we seldom see at our press conferences, including ABC News, Popular Mechanics, and Car & Driver Radio. Over 150 credentialed media people attended our press conference — a new ECLIPSE record. | ||
| Thanks to the marketing efforts of FTCA, the influential Car & Driver Radio magazine twice published favorable articles on the new AVN2210p in their CES Daily editions. It was such a big news story that they placed a photograph of the new AVN on the cover of their mobile electronics edition. They also projected an illustration of the AVN2210p in light- boxes inside all their kiosks. | |
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| This unique mounting of the AVN2210p attracted many visitors | ||
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Because the CEA was celebrating 40th anniversary of CES this year, they produced a number of “timeline” banners highlighting the most significant products that have debuted at CES over the years. For the introduction of HD radio, they chose a picture of the ECLIPSE HDR105. In other words, CES attendees did not have to go to the ECLIPSE booth to see our brand or our new products! Our unique demo cars always draw crowds to our CES booth and this year was no different. We showed three cars: a Toyota Sequoia “SUV” (which we referred to as a “Sonic Utility Vehicle”), a Buick Lucerne CXX Japanese, VIP-style “luxury liner” sedan, and a Pontiac G6 convertible hardtop. Toyota and General Motors gave all three vehicles to us as part of a partnership with FTCA marketing. |
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Each vehicle in the booth showcased the diversity, depth and breadth of the ECLIPSE brand. The Sequoia demonstrated how owners of large SUV’s in the U.S. might want to outfit their vehicles with an AVN7000 installed by a Circuit City Roadshop within a custom fiberglass dash-pod. The Lucerne showed drivers of high-end V-8 powered luxury vehicles how to build a superior audio system around an AVN6610. The Pontiac G6 (also used in our 2007 brochure) illustrated how the ECLIPSE AVN5510 can make a convertible even more stylish. With the introduction of the AVN2210p and the creative efforts of FTCA marketing, ECLIPSE was the talk of the CES show, at least in terms of mobile electronics. Competitors were seen in the booth checking out our new navigation category of products. Our big splash at CES will give a big boost to our dealers and our sales efforts in 2007. |