Outline of the meeting
The importer meeting started on the morning
of July 25. At the beginning, all of the participants were
a bit nervous because English is not their native language.
However, it gained vigor as it proceeded.
AGENDA 25
| 1) |
Director Fukuyama's
presentation on VISION 2012 and FTL activities |
| 2) |
Announcement of medium-term global
sales plan and expression of commitment to that plan |
| 3) |
FTCA's and FTAL's introduction
of success stories in the United States and Australia |
| 4) |
Presentation on how to share
information through Team ECLIPSE |
| 5) |
Description of the current conditions
of country-specific markets and sales of a CD-loaded
product, our new strategic offering |
| 6) |
Introduction of new products
for 2003 and 2004 |
| 7) |
Demonstration of E7703AVX and
explanation of its sales promotion
The meeting was followed by the presentation of an award
to the most successful importers. |
AGENDA 26
Participants attended a sales seminar (a case study session)
during the morning.
In a role play, representative importers from Malaysia,
South Korea, and Thailand took the dealer's role, trying
to persuade intractable staff members from our company to
purchase a new product. Negotiations took on added heat
as the dealers painstakingly tried various native techniques,
and evoked laughter and admiration in the process.
In the afternoon, participants went on a shopping tour
(to Nipponbashi) to check out Japan's cutting-edge merchandise.
The group of 20 visitors showed their diverse interests.
Some were interested in our company's AVN exhibition while
others looked around to buy as electric appliances for souvenirs.
Still others found it interesting to see Japanese women
wearing yukata kimono in trains.
Looking back on the meeting
At the meeting, we demonstrated the company's
positive attitude and commitment to sales. We also explained
our products, sales promotion, and advertising campaign. By
doing so, we had the importers fully understand how seriously
the company is tackling global operations for the ECLIPSE
brand. In addition, during the meeting, Mr. Vannin Gale at
FTCA and Mr. Dawie Aker and Mr. Damien Jaffe at FTAL introduced
successful cases, and the importers expressed their wish to
sponsor dealers' meetings in their markets and asked for our
cooperation. Some importers were quite well informed about
the ECLIPSE business while others had a tough time and did
not achieve the desired results. Either way, throughout the
meeting, we successfully conveyed our company's passion to
Team ECLIPSE. A small but solid step has thus been made toward
network building that is conducive to business expansion in
the regions where the importers operate. In 2003, we are planning
to diffuse the ECLIPSE brand in China and Europe. In the future,
it will become more and more important for us to firmly establish
global ECLIPSE, and the company will aggressively meet the
challenge and play the role of a truly global company. We
call for your cooperation in this endeavor. |
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Mr. David Wu at SENTREK, Taiwan
What's most important is that we could see the sprit of Team ECLIPSE, which enabled us to recognize that ECLIPSE is growing dramatically in Asia. It is a pleasure and an honor to work with you, and we believe that we both made the right choice. |
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Mr. David Wu at SENTREK, Taiwan
What's most important is that we could see the sprit of Team ECLIPSE, which enabled us to recognize that ECLIPSE is growing dramatically in Asia. It is a pleasure and an honor to work with you, and we believe that we both made the right choice. |
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