After gaining a foothold in the Asian market in Korea,ECLIPSE is now on sale in Thailand. The local importer/distributor handling the ECLIPSE products - View Alliance Co., Ltd. - is a member of the View Group, known in Thailand for the Ferra-ris, Maseratis, and other luxury imports it sells. With an advertising agency among its allied companies, promotion is one of the View Group's greatest strengths. Clever magazine marketing and trade exhibit displays play a part in the impressive early performance ECLIPSE has shown in the Thai market. The partnership began when the View Group, motivated by the high acclaim the ECLIPSE brand has received in Japan and North America, put together a proposal to market ECLIPSE in Thailand. Since that time, we have been working in concert with View to produce newspaper and magazine advertisements, press releases, and PR material for the Simte Show and the Bangkok Interna-tional Motor Show. In Thailand, the sales approach will focus on the ECLIPSE lineup that has been so successful in North America, including high sound quality CD tuners/receivers; cassette receivers; powerful amplifiers and speakers. All the dealers are qualified car audio specialty retailers with proven knowledge and expertise, fully capable in the most advanced installation techniques.

	Comments of Five View Alliance Co., Ltd. Staff Members Mr.KorawinSothiwanwongse: President(Third from the left) A young and energetic entrepreneur, who is a founder and the president of View Alliance Co., Ltd. which recently has been appointed to be the only authorized importer in Thailand for ECLIPSE - one of the world's top brand car audio systems."Through my belief in high technology and performance of ECLIPSE products which I can foresee that the product should be sold by itself, and should not take too long for the brand ECLIPSE to be well-known in Thailand's market." Mr. Apichart Sathapornviwat: Managing Director (Third from the right) An enthusiastic young businessman who senses that the ECLIPSE products he is handling will be widely used, and will achieve one of the best selling brands in Thailand. "Due to the fact that the ECLIPSE reputations that has been known so well in the U.S.A. and Japan with high technology and performance, which I hope that it should happen again in Thailand for ECLIPSE."		Mr. Kittima Sudasna Na Ayudhya: General Manager (Second from the left) A gifted young executive who has been working variously in Thailand's automobile business for several years."With my experiences which I have collected throughout the years that I have been working.I, personally, can easily see the growth in Thailand's market for ECLIPSE through the brand image, and reputations." Miss Pakawan Patarapirul: P.R. & Advertising Supervisor (Far left) Her responsibility is to create brand awareness among the consumers for ECLIPSE in Thailand's market via advertising and P.R. activities. "The brand positioning must be cleared to Thailand's market that ECLIPSE is the best choice brand for car audio system. With the advertising campaign I have developed should reflect ECLIPSE reputations and easily create a decision making for consumers to purchase." Mr. Suriya Suriyabhivadh: Marketing Planning & Analysis Supervisor (Far right) Through his keen eyes towards ECLIPSE products that he positively feels the brand should be one of the best selling car audio system in Thailand. 'My concern is to educate the consumers about ECLIPSE reputations so that they can be able to judge ECLIPSE high technology and performance over the competitors in the same market."